Fresh takes every week. Insights, strategies, and stories from the fundraising frontlines, written by fundraisers, for fundraisers.
Craig LintonHow UK charities use WhatsApp for fundraising: the 24-hour rule, what it costs, consent under PECR, and the five uses that actually earn their place.
Craig LintonA 2026 BCG and Meta study shows where WhatsApp for donor engagement really pays off — and it isn't the ask. How charities can use it across the supporter journey.
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